Creative Challenge:

“One of us can be dismissed. Two of us can be ignored. But, together, we are a movement and we are Unstoppable.”

—Cecile Richards, Abortion Activist, Author

Prior to the fall of Roe and in the wake of momentum of the #metoo and #time’s up movements, Planned Parenthood recognized a critical intersectional moment for human rights, autonomy, and gender equity.

Creative Solution:

The Unstoppable Campaign was created as an advocacy campaign with an artistic twist as the anniversary of the women’s march occurred in Washington, D.C. Powered by Planned Parenthood, but joined by a wide range of diverse artists, partners, and activists, Unstoppable created a moment for art, design, and film to elevate the power of unity, collaboration, and the fight for the right to control our own bodies, lives and futures.

In partnership with artist/activist/filmmaker, Tanya Selvaratnam, a collective of artists from around the country came together in support of these shared ideals to create around subjects like bodily autonomy, unity, and freedom. The collective work was recognized by the Brand Film Awards in New York for best mini-documentary series for good in May of 2019.

This site, no longer active but screen captured here was created by Firebelly Design in Chicago, and won a Webby for activism and design in April of 2019.

© Planned Parenthood Federation of America 2019

Unstoppable Manifesto Video: Created for Planned Parenthood Action Fund and set to the music of the viral anthem ‘Quiet’ by MILCK, UNSTOPPABLE commemorates the one-year anniversary of the Women’s March and highlights the ways in which women are shaping public consciousness towards progress.

Featured here:
“My Body is My Own” created with Cynthia Hill
“Everyday, I” by Alexa Lim Haas
“I Told Them” Stephanie Wang-Breal

Other work featured as a part of Unstoppable included visual art by Zoe Buckman, Rachel Aliza Griffiths, Naomi Alderman and many other talented contributors. Many can be seen in this collection.

Project Team:

Executive Creative Director: Elizabeth Bawol
Executive Video Producers: Tanya Selveratnam, Julie Zuckerbrod, Lauren Garcimonde-Fisher, Ellen Weissfeld
Senior Editorial Direction: Ylonda Gault
Chief Brand Officer: Dawn Laguens
Creative / Artist Partner: Tanya Selveratnam

Interactive design: Firebelly Creative

Produced: Naming, Branding, Brand Identity, Web Design, Social Media, Video, Motion Design, Campaign Collateral

Creative Challenge:

Even prior to the fall of Roe in America, abortion access across the country was being subtly, but consistently attacked and access undermined. Over a decade, there had been an unprecedented number of state abortion restrictions introduced and passed. These restrictions disproportionately widen health care access gaps for people of color, and those with low incomes.

And yet, most Americans support reproductive health care and in fact, 1 in 4 women of reproductive age have had an abortion in their lifetime.

Creative Solution:

The Ours to Tell content series followed upon the release of “Ours to Tell,” a short film created by Planned Parenthood and We Testify about 4 people and their lives beyond their abortion experience.  

This storytelling series created for Planned Parenthood, featured real people sharing personal stories about their choices and lives in support of safe, legal abortion. The series came to life through illustrated graphics, animated shorts, IG stories and long form and short video ads and featured patients and providers. This effort was one among many to destigmatize abortion and support the access to safe and comprehensive reproductive health care.

Senior Creative Director and Strategist: Elizabeth Bawol
Creative Director: Ande Hubbard
Assoc. Creative Director: Ali Bibbo
Video Direction: Anayamel Rodriguez
Brand Strategy: Perry Meyers
Production Support: Windy Films
Illustration: Eugenia Mello

Creative Challenge:
Wide Eye established a creative partnership with Snap in 2022 to develop and support ongoing marketing and communication efforts to parents and teens about online safety. With online threats growing worldwide and teen mental health top of mind for many parents across the globe, many social media company’s efforts towards teen safety was largely performative and ineffective. At Snapchat, the founder made a commitment to creating a space where family and friends could connect, and teens and their parents could control their experience through education efforts, reminders of privacy settings, a custom family center where adults could keep teens safe without compromising their privacy.

Creative Opportunity:
For two years, I led a creative team that developed ads, animations, static graphics, microsites, and videos, building their brand identity as a partner to families and teens in protecting their online experience.

Throughout this collaboration, our team—comprising designers, strategists, directors, writers, and animators—played a key role in extending Snap’s global brand. We worked closely with the communications, marketing, and innovation teams, focusing our efforts on highlighting and educating audiences about the safety considerations at the heart of Snap’s digital experience. Our work included creating eye-catching visuals, scriptwriting, naming, producing original digital ads, animations, and assets that resonated with key audiences to foster brand loyalty and understanding. Additionally, Wide Eye took on the task of developing guidelines for sub-brands like Snapchat+ and spearheading other initiatives aimed at engaging Snap’s dedicated user base.

Our collaborative and flexible approach allowed us to respond quickly to needs, mirroring the agility of an in-house creative team. Through our process of rapid and effective feedback loops, catering to the needs of various stakeholders, we achieved strong and impactful creative outcomes for the global Snap brand.

Creative Director, Writer, Strategist: Elizabeth Bawol
Assoc. Creative Director: Alayna Citrin
Senior Designer: Sebastian Arrandando
Motion Designer / Graphic Designer: Hyewon Lee
Senior Project Manager: Amira Al-Subaey

Illustrations by Elizabeth Bawol

Creative Challenge:

It’s hard to articulate how many challenges we were solving for in creating a brand that reflected and supported the charisma, expertise, candor, and identity of Vice President Harris. Many strategists, stakeholders, and professionals were dedicated to the campaign for our country’s first Black and Southeast Asian female President and Commander in Chief. A powerful brand and reintroduction of Harris to the American public was urgently needed upon her nomination. A sprint of a 107-day campaign tested all those who supported it.

While the results of the election were not at all what we hoped for and this one will always sting, our small team’s passion for the design of this brand, visual story and the exceptional, detailed execution of the system across 150 page brand book is demonstrated here.

Creative Solution:

Harris for President needed a brand that was simple, inspiring and hopeful. We approached this brand identity with joy and meaning. This reflects an earlier concept that I am very proud of, and was the DNA of the design and system further iterated into the campaign you experienced and can see in full here.

Our inspiration was derived from designers that shared an identity with the Vice President, an effort to both evoke a story of gender and strength of character, nod to a time when politics was about statesmanship, dignity, honor, and vision—and a legacy of Democratic candidates that came before including Shirley Chisholm, Hillary Clinton, John F. Kennedy, and others.

Typography was inspired by historic movements for civil rights, social and racial justice, and feminism. In this version, care was given to emphasize the candidate’s last name over her first name, a respect male candidates nearly always receive.

A core strategic concept guided this inclusive, vibrant vision, as well. “This is Our America,” reflects a campaign for the people, about the people and inclusive of all Americans, to be owned by the voters themselves.

And, while the outcome was devastating for so many of us. I’ll always be proud to have been one of the 74,938,535 people who voted for the Harris/Walz vision for America.

Wide Eye Brand Project Team:

Wide Eye Founder & ECD: Ben Ostrower
Creative Director / Strategist: Elizabeth Bawol
Associate Creative Director: Alayna Citrin
Art Director: Grace Abe
Senior Designer: Sebastian Arrendando
Designer: Matt Vogel
Director of Project Management/Account: Kayla Holbeck

And, with gratitude for the full Harris for President team and in particular, Creative Director: Kate Conway & Assoc. Creative Director: Shar Biggers for their collaboration, as well as the collaboration of type studios, Type Supply, Peregrin Studio (peregrinstudio.com), Lift Type (lift-type.fr) and Vocal Type for all the exploring along the way. And, fast.

And, so much appreciation to all the creatives, vendors, and producers I didn't know, who worked night and day for 107 days leading up to the election.

Produced: Brand Identity, Brand Book, System Design, Collateral, Merchandise, Event Design

Project Team:

Creative Director/Strategist: Elizabeth Bawol
Assoc. Creative Director: Alayna Citrin
Art Director: Lizzie Willet
Designer: Samanta Moya Medina
Wide Eye Founder/ECD: Ben Ostrower

Primary Photo by Levi Meir Clancy

Creative Challenge: 

As a dynamic and trusted brand for health care, and a defender of abortion access, Planned Parenthood needed to take a stand against the extreme abortion bans being introduced across the country. 

When lawmakers enact bans on abortion—as they did at a breakneck speed in 2019— they harm real people. Abortion bans take away our ability to control our own bodies, our own health, and our own future. Bans Off My/Our Bodies began as a rallying cry for people across the country as those bans went into effect. The campaign was built to evolve to encompass a growing movement as more people became aware of the threat to our rights.

As attacks on abortion access, reproductive rights, and health care continued, and ultimately Roe was overturned as law, the campaign which originally appeared in advertisements, posters, rallies for the national reproductive rights’ organization, took on new meaning.

Creative Solution:

Bans Off My/Our Bodies originated in-house within the brand and culture team at Planned Parenthood as a body-positive campaign about the power of bodily autonomy and identity, but evolved to be something far greater. It became a national rallying cry that could be owned and evolved by creators, supporters, artists, and activists fighting for the reproductive rights’ movement across the country. Over years of impact, the campaign has become a crowd managed rallying cry and creative outlet for the reproductive rights movement and continued to evolve today. 

Original Project Team:

Executive Creative Director: Elizabeth Bawol
Senior Brand Strategy:  Lauren Garcimonde-Fisher
Senior Editorial Direction: Ylonda Gault
VP Brand & Culture: Rachel Moreno
SVP Communications: Melanie Newman

Creative Challenge:

As Planned Parenthood’s brand headquarters, we knew the organization had a legacy following and power recognition for quality health care and reproductive rights advocacy. However, prior to the fall of Roe, brand research underlined the need for greater familiarity among younger and diverse audiences who only knew about limited services we offered as a national health care chain providing a full range of reproductive health care for all genders, inclusive of contraceptive care, abortion, testing and treatment for sexually transmitted infections, cancer screenings, and routine health exams, LGBTQ+ gender affirming care, and much more.

Creative Solution:

In 2021, the brand and culture team launched a national brand campaign and conversation with a focus on resonance with Black and Latinx Gen Z audiences. We knew this was a generation that aligned with Planned Parenthood’s mission and values, and that they view identity more holistically and gender more fluidly. The organization’s legacy brand platform, “Care. No Matter Who / Where / What” overlapped with the views of a new generation that didn’t know the brand well. And, an opportunity emerged to both support young people in getting the compassionate, inclusive health care they need, and assert a shared view—that no one should be denied their freedom, bodily autonomy, or identity. 

The Be Seen campaign was born to engage audiences around these shared values and introduce Planned Parenthood’s unique approach to health care, where patients could be seen for who they are holistically and without judgment.

Core messaging for the campaign included an inviting premise:

Planned Parenthood is here to see you — truly see you — become who you will be. We know that when you have full control over your decisions and your body, you can fight for what you're passionate about. Create the society you wish to see. Help your community. Or just live and be. Be Seen. 

The campaign was multi-faceted and included audio spots, paid ads, merchandise, a robust influencer strategy and cross-channel social media engagement. The campaign also included partnerships with artists, influencers, and media outlets. An extension campaign emerged called “Tone,” a partnership with Refinery29/Unbothered, which produced a collection of culturally relevant meditations, visualizations, and words of self-care and  wisdom during the pandemic, as both a wellness tool and affirmation effort. Engagement surpassed expectations and resulted in substantial brand favorability increase cross platforms, an 8.9% brand lift among black audiences, and over 15k organic engagements and 1.4M earned media impressions. The primary video spot achieved an award for #1 ad in the world for a week in 2021 by Ad Forum. 

www.BeSeen.org

Project Team:

Executive Creative Director: Elizabeth Bawol
Senior Brand Strategist & Producer:  Lauren Garcimonde-Fisher
Senior Editorial Direction: Ylonda Gault
VP Brand & Culture: Rachel Moreno
SVP Communications: Melanie Newman

Creative Partner: Virtue Worldwide

A series of illustrations in the existing brand style of Community Change, a national organization that builds the power of low-income people, especially people of color, to create a multiracial democracy and a fair economy where everyone can thrive. 

Creative Director (Wide Eye): Elizabeth Bawol
Creative Director (Community Change): Mikka Macdonald
Art Director: Sebastian Arrendondo
Senior Designer: Hyewon Lee

Creative Challenge:

Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education. With nearly 600 health centers across the country, Planned Parenthood organizations serve all patients with care and compassion, with respect, and without judgment, striving to create equitable access to health care.

However, as attacks on women, reproductive health care, abortion access, and the lgbtq+ community in America increase year over year, and decade over decade, many patients who might benefit from affordable care and services lack a full understanding or familiarity with the scale and scope of what our health centers offered. 

Further, the politicizing of health care created a lot of noise and distraction from basic care people across the country needed and wanted.

Creative Opportunity:

This is Health Care was a patient-focused marketing campaign for Planned Parenthood, inviting patients to visit health centers and receive high-quality and inclusive care. The campaign was designed around a simple truth, that sexual and reproductive health care was a critically important part of care and access to it, a basic human right. The campaign featured real stories of everyday people who sought care at Planned Parenthood or faced barriers to it. The result was an authentic, varied content effort to combat stigma around sexual and reproductive healthcare, and elevated an inclusive, inviting message for patients. This digital campaign ran nationally, in English and Spanish, with out-of-home assets, radio, digital paid video, social media assets and ads, and included a custom photo shoot of a diverse group of Planned Parenthood patient advocates for original content.

Awarded 2021 Telly Award - Silver in Diversity and Inclusivity 2021, Telly Award - Silver in Branded Content

Creative Direction: Elizabeth Bawol
Art Direction: Ande Hubbard
Video Direction: Anayamel Rodriguez & Rachel Velasquez
Design: Annie Pearlman
Brand Strategy: Lauren Garcimonde-Fisher
Production Support: Culture House & Windy Films

Creative Challenge:

The Center for American Progress (CAP) is an independent, nonpartisan policy institute that is dedicated to improving the lives of all Americans through bold, progressive ideas, as well as strong leadership and concerted action.  Their goal is to change the conversation, but to change the country. 

Founded in 2003, CAP engaged the team at Wide Eye to name and brand their 20th Anniversary event— inclusive of an aligned strategy, future-forward name, and a powerful, 
evolved visual identity. In designing an authentic strategy for this critical moment for their brand, it became apparent that there was a strong legacy and reputation, but a lack of alignment on what the brand represented, present and future.

Creative Solution:

We audited messaging, brand materials, and decades of progressive policy achievements and aligned on a central purpose for the organization in their Anniversary moment. Navigating stakeholders, staff, and executive leadership, our team drove a process of consensus among the many passionate advocates for American progress at a tumultuous and divisive time in United States’ politics and a transitional time for the organization itself.

We landed on the words of an inspiring new leader (2021) of the organization, Patrick Gaspard, for an articulation of the potential and possibility of the future of CAP and our country. He said,

“We move boldly forward in the face of challenges, with learnings under our belt, and expertise that has been hard-earned. We invite partners to move forward with us, and face what is ahead of our country, and without hesitation, in the true spirit of the Center for American Progress.”

This excerpt and unifying theme, “Boldly Forward” was paired with a bold and vibrant visual system that was on brand for CAP, but expanded their brand for a new era. The visual system integrated a bolder palette and layered in design elements that were easily scalable and unequivocally future-forward. The brand embodied the spirit of resilience and resolve that CAP was known for while inviting a new generation of partners to take part in their work towards American progress.

Project Team:

Creative Director, Copywriter + Strategy Lead: Elizabeth Bawol
Senior Project Manager + Strategist: Danielle Kantor
Art Directors: Victor Ware, Sharon Taylor
Senior Designer: Sebastian Arrendando
CEO + Founder, Wide Eye: Ben Ostrower

Creative Challenge:

Even prior to the fall of Roe in America, abortion access across the country was being subtly, but consistently attacked and access undermined. Over a decade, there had been an unprecedented number of state abortion restrictions introduced and passed. These restrictions disproportionately widen health care access gaps for people of color, and those with low incomes.

Planned Parenthood heard stories day after day from diverse women and people across the country who chose an abortion at some point in their lives. We asked 4 to tell us about their lives and their abortions to demonstrate that someone you know or love has had an abortion and each choice is a personal one.

Creative Solution: 

“Ours to Tell” was a short film, created by Planned Parenthood, in partnership with We Testify, an organization that exists to destigmatize abortion in America. Directed by Academy Award winner, Rayka Zeytabchi and a diverse crew, the short film introduced an authentic perspective on the importance of access to safe, legal abortion. 

The film launched on January 21, 2020 the day before the anniversary of Roe v. Wade and prior to the fall. The multi-channel activation occurred via live screenings, earned and paid media, organic and paid social, supporter engagement emails and SMS and included an influencer and brand campaign to promote it. A media launch at the Roxy Screening room occurred on the anniversary of the legislation, January 22.

The film defends the power of choice and access to safe, and legal abortion in this county and encourages understanding and compassion. 1 in 4 women choose to have an abortion in their lifetime and despite near constant political attacks and increased risk of further limitations, the vast majority of Americans from all political parties support access.

Overview: Without shame and without fear "Ours to Tell" is short film that depicts four people who share their abortion stories and walk in their truth. By owning the lives they choose what unfolds is an unfiltered and poetic demonstration of how the right to access abortion acts as a dynamic turning point in an individual's journey to freedom and self love. Each with different perspectives and experiences, the film's subjects — Brittany, Hannah, Nick and Ylonda — take us inside their worlds, their families, their souls and boldly illustrate the beauty and power of bodily autonomy. As we watch, listen and love each storyteller we also bear witness to a chilling reality: The fundamental freedom to own our body and future has never been more uncertain than it is today. 

The film was accepted into over 35 film festivals and won a series of awards both nationally and internationally. Some of those include:

The Gold and Royal Gem Diamond Awards (Queen Palm International Film Festival)

Best Documentary Film of August 2020 from Direct Monthly Online Film Festival

Audience Choice Award for Best Documentary Short at the Women’s Film Festival San Diego

Best Short Documentary Film at the Chi-Town Multicultural Film Festival

Finalist at the Arizona Short Film Festival

Senior Creative Director and Executive Producer: Elizabeth Bawol
Co-Executive Producers: Lauren Garcimonde-Fisher, Ylonda Gault
Vice President of Brand + Culture: Rachel Moreno
See also full production credits in film.

Creative Challenge:

Health Resources in Action is a non-profit public health organization dedicated to addressing the intricate challenges surrounding access and equity within our health and social systems.

Despite extraordinary impact over more than six decades, the organization had yet to cultivate a distinct and purposeful identity rooted in their values. Their brand reputation among audiences was strong, but their visual identity included an outdated, generic logo, and no clear narrative about the extraordinary national impact they had.

Further, their visual identity had evolved into a network of brands, sub-brands, and programmatic identities that lacked order, consistency or deliberate connection.

Creative Solution:

Through months of strategic research and analysis, competitive differentiation, audience and architecture mapping, brand differentiation exercises, and collaborative workshops with the exceptional team at Health Resources in Action, we constructed a strategic foundation that set the stage for a strategic brand narrative, tone of voice guide, and visual identity. In order to fully capture the holistic way they solve some of society’s greatest health and wellness challenges and inequities.

The resulting central purpose (and, eventual tagline) Health Belongs to Everyone became an emotionally engaging way to clearly communicate the “why” behind their brand.

Project Team:

Brand Creative Director, Copywriter + Strategy Lead: Elizabeth Bawol
Senior Project Manager: Lola Jacobs
Associate Creative Director: Alayna Citrin
Senior Designer: Grace Abe
Designer: Sebastian Arredando
Designer / Animator: Hyewon Lee

Feature photo by Sai De Silva

Design / Strategy Project Team:

Creative Direction, Brand Strategy, Copywriting: Elizabeth Bawol
Art Direction: Grace Abe
Design/Animation: Hyewon Lee
Digital Content Strategy: Lela Feldmeier

Photography by Rebecca Drois & Casting by Nancy Swenton

Produced: Brand System Design, Brand Narrative, Brand Tone of Voice, Content Strategy, Web Design, Brand Book, Collateral, Photo Shoot Casting and Creative Direction

Planned Parenthood’s national telehealth options were largely unknown to our patients across the country, and then Covid-19 changed the health care landscape and access to care dramatically. This national marketing effort, was created to raise awareness about our incredible virtual services and keep our patients as safe as possible. A national, integrated paid marketing campaign, “Ready When You Are” informed and simplified the telehealth process, underlined the important of sexual and reproductive healthcare and connected our patients with critical services. The concept ensured that our outreach didn’t lead with panic or urgency, which research has shown can be a barrier to patients seeking care, but instead acknowledged the patient’s self-awareness and need to seek care at their own pace and in their own way, as conveniently as possible.

PP Senior Creative Direction: Elizabeth Bawol

VP Brand & Culture: Rachel Moreno

Senior Brand Director: Lauren Garcimonde-Fisher

Partner Agency: Firebelly Design

Creative Challenge:

Planned Parenthood is the largest provider of sexual health education in the country. Despite popular politicized myth, the goal of all education programs and products created by the educators at Planned Parenthood is to create a culturally relevant, evidence-based education that resonates with teens and young people in effective and empowering ways.

The trained professionals at Planned Parenthood help all people gain the information and skills they need to make the best decisions for themselves about sex and relationships.They reach 1.2 million people a year through education and outreach.

As such, the creative team at Planned Parenthood was often tasked with coming up with new and fun ways to engage audiences in information that can support the health of their bodies and minds. One such video series was dedicated to combating a viral stream of misinformation on popular influencer blogs about how you should care for your body. 

Creative Solution: 

We took the “awkward” subject and made it fun by using the slang reference of “kitties” and using real cats to communicate a thorough, accurate lesson on health care of the female body.

We used a popular social media trend at the time of "cats in rectangles" which was a phenomenon that gained traction in 2022, especially on platforms like Twitter and TikTok to make the videos fun and engaging. (It involved people sharing pictures or videos of cats (or other pets) inside small, confined rectangular spaces, often showing the cats in oddly shaped boxes, frames, or even between objects that made them look like they were inside a perfect rectangle.)

Our crew consisted of a traditional video production team and a team of cat wranglers to ensure all cat stars (19!) were fully cared for and pampered on set.

Creative Director and Executive Producer: Elizabeth Bawol
Senior Producer: Julie Zuckerbrod
Chief Brand Officer: Dawn Laguens
Production: Moore & Associates
Script-writing in consultation with Planned Parenthood digital health and education team

Planned Parenthood’s 100-year old brand is uniquely personal to many. A powerful force for good in the advocacy world, a defender of gender rights and equality, a trusted health care provider, and educator, the PP brand needs to flex in the world in a variety of ways.

Crucial consideration was given to how the brand could flex across a national Federation. The guide needed to be easily interpreted by vendors, designers, and staff alike, across the country. The team was strategic about including guidelines like equitable considerations, digital product applications, and social guidance, while leaving room for interpretation and innovation.

Developed by in collaboration Firebelly Design in Chicago. © Planned Parenthood Federation of America 2019

Planned Parenthood team:

Senior Vice President of Brand: Stephanie Fraim

Senior Creative Director: Elizabeth Bawol

Associate Creative Director: Ande Hubbard

Senior Designer: Annie Pearlman

“SEX IS BETTER WHEN YOU ARE PREPPED” was a Planned Parenthood Federation-wide health marketing campaign to raise awareness about PEP/PREP, two courses of medication that can help significantly reduce the risk of contracting HIV, both before and after sex.

The campaign was conceived and executed entirely in-house by the Planned Parenthood creative team, and is deliberately inclusive, body and sex positive, and accessible to both English and Spanish and Spanish audiences.

Production of the video assets was supported by Cat Eye Pro, and photography was provided by Kate Warren of Go Kate Shoot under Elizabeth’s leadership and direction

© Planned Parenthood Federation of America 2019

Planned Parenthood team:

Senior Creative Director: Elizabeth Bawol

Associate Creative Director: Ande Hubbard

Senior Designer: Annie Pearlman

Writer: Holly Dunn

Brand Marketing Manager: Kyla Hsia

Digital Product Lead: Kevin Williams

Creative Challenge: 

Before Amnesty International was associated as a brand with their famous yellow, they explored other bold palettes for attention and engagement. This is one of the earliest projects of my 20+ year career, but one I still remember dedicating months to and traveling to Portland, Oregon to see in real life. 

The annual general meeting in (wait for it) 2006 was a musical experience as much as a rallying of members of Amnesty USA. Celebrities and musicians from all over came together for a member’s only concert and campaign to build community, establish and reinforce core values and build an advocacy force for the human rights of all people worldwide.

Creative Solution:

In deep partnership with the Amnesty team and creative collaborators around the globe, this campaign came to life by blending, collaging and juxtaposing military style imagery with music-making. “Human Rights at High Volume” was a celebration of the power of music, advocacy, and voice to change hearts and minds.

As part of a small team at a small agency in Baltimore we produced event materials, rally signs, flyers, posters, backdrops, stage graphics, stickers, banners, and digital promotion materials that numbers in the hundreds. We created an experience that I will never forget and a vibe that was felt and shared by over 500+ attendees.

Project Team:

Creative Director: Aaron Moore
Art Director / Designer: Elizabeth Bawol
Company: Orange Element Design, Baltimore, MD