Hi! I’m Elizabeth. I’m a Creative Director with 20+ years experience helping decisive brands tell authentic brand stories.
Currently, I am a Creative Director of Brand and Strategy for Wide Eye Creative, leading meaningful brand-building, copywriting, and strategy for purpose-driven causes and clients. Most recently, I have creative directed 2024 political brands like the Democratic National Convention, 2024 Harris for President, and Priorities, USA, as well as bipartisan organizations like Refugees International, Legal Services NYC, Protect Democracy, and the Carter Center. In my tenure at Wide Eye, I have also had the privilege to create, build, or refresh brands like HardPin Media, Snapchat, Inc., Protect Democracy, and Health Resources in Action. Prior to this agency role, I served as the Senior Creative Director at Planned Parenthood Federation of America where our versatile creative team humanized and expanded storytelling for reproductive rights in America and established the advocacy brand you recognize today. Together with partner agencies, and a robust internal team, I led our national creative strategy for healthcare, education, advocacy and electoral campaigns, establishing comprehensive visual and tonal brand guidelines for the organization, and conceiving the now viral “Bans Off” campaign within the movement. In my career, I have consistently centered audience engagement for purpose-driven brands and done my best work telling brand stories with empathy and humanity for shared understanding. This has led me to work with a wide variety of national and international clients, companies, and causes, including the ONE campaign, Peace Corps, Amnesty International, and many others. I have connected and created with people in Belgium, France, Germany, Nigeria, Tanzania, South Africa, Sierra Leone, Honduras, Vietnam and China, in addition to the United States. I hold both a BFA and MA from the Maryland Institute College of Art, and consider my AmeriCorps residency in 2009 in Baltimore City one of the most impactful experiences of my life. I am proud to have led teams and projects that received recognition from the American Advertising Association, Gold Muse Awards, The Webbys, Ad Forum, Ad Week Arc Awards, Brand New, Fast Company, Telly, and internationally from HOW Magazine.
Read more about my work as former Senior Creative Director for Planned Parenthood Federation of America and Planned Parenthood Action Fund: “Elizabeth Bawol: How Strategic Creative Advances the Mission of Planned Parenthood” by Matt McCue of the Creative Factor.
My url is inspired by one of my favorite artists and quotes and centers a deep belief I have that differentiation requires risk and you were born to stand out:
“Think outside the box, collapse the box, and take a f*cking sharp knife to it.” Banksy