Senior Brand + Creative Director
Creative Challenge:
Before Amnesty International was associated as a brand with their famous yellow, they explored other bold palettes for attention and engagement. This is one of the earliest projects of my 20+ year career, but one I still remember dedicating months to and traveling to Portland, Oregon to see in real life.
The annual general meeting in (wait for it) 2006 was a musical experience as much as a rallying of members of Amnesty USA. Celebrities and musicians from all over came together for a member’s only concert and campaign to build community, establish and reinforce core values and build an advocacy force for the human rights of all people worldwide.
Creative Solution:
In deep partnership with the Amnesty team and creative collaborators around the globe, this campaign came to life by blending, collaging and juxtaposing military style imagery with music-making. “Human Rights at High Volume” was a celebration of the power of music, advocacy, and voice to change hearts and minds.
As part of a small team at a small agency in Baltimore we produced event materials, rally signs, flyers, posters, backdrops, stage graphics, stickers, banners, and digital promotion materials that numbers in the hundreds. We created an experience that I will never forget and a vibe that was felt and shared by over 500+ attendees.
Project Team:
Creative Director: Aaron Moore
Art Director / Designer: Elizabeth Bawol
Company: Orange Element Design, Baltimore, MD