Creative Challenge:
As a dynamic and trusted brand for health care, and a defender of abortion access, Planned Parenthood needed to take a stand against the extreme abortion bans being introduced across the country.
When lawmakers enact bans on abortion—as they did at a breakneck speed in 2019— they harm real people. Abortion bans take away our ability to control our own bodies, our own health, and our own future. Bans Off My/Our Bodies began as a rallying cry for people across the country as those bans went into effect. The campaign was built to evolve to encompass a growing movement as more people became aware of the threat to our rights.
As attacks on abortion access, reproductive rights, and health care continued, and ultimately Roe was overturned as law, the campaign which originally appeared in advertisements, posters, rallies for the national reproductive rights’ organization, took on new meaning.
Creative Solution:
Bans Off My/Our Bodies originated in-house within the brand and culture team at Planned Parenthood as a body-positive campaign about the power of bodily autonomy and identity, but evolved to be something far greater. It became a national rallying cry that could be owned and evolved by creators, supporters, artists, and activists fighting for the reproductive rights’ movement across the country. Over years of impact, the campaign has become a crowd managed rallying cry and creative outlet for the reproductive rights movement and continued to evolve today.
Original Project Team:
Executive Creative Director: Elizabeth Bawol
Senior Brand Strategy: Lauren Garcimonde-Fisher
Senior Editorial Direction: Ylonda Gault
VP Brand & Culture: Rachel Moreno
SVP Communications: Melanie Newman
