Ours to Tell

Creative Challenge:

Even prior to the fall of Roe in America, abortion access across the country was being subtly, but consistently attacked and access undermined. Over a decade, there had been an unprecedented number of state abortion restrictions introduced and passed. These restrictions disproportionately widen health care access gaps for people of color, and those with low incomes.

And yet, most Americans support reproductive health care and in fact, 1 in 4 women of reproductive age have had an abortion in their lifetime.

Creative Solution:

The Ours to Tell content series followed upon the release of “Ours to Tell,” a short film created by Planned Parenthood and We Testify about 4 people and their lives beyond their abortion experience.  

This storytelling series created for Planned Parenthood, featured real people sharing personal stories about their choices and lives in support of safe, legal abortion. The series came to life through illustrated graphics, animated shorts, IG stories and long form and short video ads and featured patients and providers. This effort was one among many to destigmatize abortion and support the access to safe and comprehensive reproductive health care.

Senior Creative Director and Strategist: Elizabeth Bawol
Creative Director: Ande Hubbard
Assoc. Creative Director: Ali Bibbo
Video Direction: Anayamel Rodriguez
Brand Strategy: Perry Meyers
Production Support: Windy Films
Illustration: Eugenia Mello