Senior Brand + Creative Director
Creative Challenge:
Wide Eye established a creative partnership with Snap in 2022 to develop and support ongoing marketing and communication efforts to parents and teens about online safety. With online threats growing worldwide and teen mental health top of mind for many parents across the globe, many social media company’s efforts towards teen safety was largely performative and ineffective. At Snapchat, the founder made a commitment to creating a space where family and friends could connect, and teens and their parents could control their experience through education efforts, reminders of privacy settings, a custom family center where adults could keep teens safe without compromising their privacy.
Creative Opportunity:
For two years, I led a creative team that developed ads, animations, static graphics, microsites, and videos, building their brand identity as a partner to families and teens in protecting their online experience.
Throughout this collaboration, our team—comprising designers, strategists, directors, writers, and animators—played a key role in extending Snap’s global brand. We worked closely with the communications, marketing, and innovation teams, focusing our efforts on highlighting and educating audiences about the safety considerations at the heart of Snap’s digital experience. Our work included creating eye-catching visuals, scriptwriting, naming, producing original digital ads, animations, and assets that resonated with key audiences to foster brand loyalty and understanding. Additionally, Wide Eye took on the task of developing guidelines for sub-brands like Snapchat+ and spearheading other initiatives aimed at engaging Snap’s dedicated user base.
Our collaborative and flexible approach allowed us to respond quickly to needs, mirroring the agility of an in-house creative team. Through our process of rapid and effective feedback loops, catering to the needs of various stakeholders, we achieved strong and impactful creative outcomes for the global Snap brand.
Creative Director, Writer, Strategist: Elizabeth Bawol
Assoc. Creative Director: Alayna Citrin
Senior Designer: Sebastian Arrandando
Motion Designer / Graphic Designer: Hyewon Lee
Senior Project Manager: Amira Al-Subaey