Unstoppable

Creative Challenge:

“One of us can be dismissed. Two of us can be ignored. But, together, we are a movement and we are Unstoppable.”

—Cecile Richards, Abortion Activist, Author

Prior to the fall of Roe and in the wake of momentum of the #metoo and #time’s up movements, Planned Parenthood recognized a critical intersectional moment for human rights, autonomy, and gender equity.

Creative Solution:

The Unstoppable Campaign was created as an advocacy campaign with an artistic twist as the anniversary of the women’s march occurred in Washington, D.C. Powered by Planned Parenthood, but joined by a wide range of diverse artists, partners, and activists, Unstoppable created a moment for art, design, and film to elevate the power of unity, collaboration, and the fight for the right to control our own bodies, lives and futures.

In partnership with artist/activist/filmmaker, Tanya Selvaratnam, a collective of artists from around the country came together in support of these shared ideals to create around subjects like bodily autonomy, unity, and freedom. The collective work was recognized by the Brand Film Awards in New York for best mini-documentary series for good in May of 2019.

This site, no longer active but screen captured here was created by Firebelly Design in Chicago, and won a Webby for activism and design in April of 2019.

Unstoppable Manifesto Video: Created for Planned Parenthood Action Fund and set to the music of the viral anthem ‘Quiet’ by MILCK, UNSTOPPABLE commemorates the one-year anniversary of the Women’s March and highlights the ways in which women are shaping public consciousness towards progress.

Featured here:
“My Body is My Own” created with Cynthia Hill
“Everyday, I” by Alexa Lim Haas
“I Told Them” Stephanie Wang-Breal

Other work featured as a part of Unstoppable included visual art by Zoe Buckman, Rachel Aliza Griffiths, Naomi Alderman and many other talented contributors. Many can be seen in this collection.

Project Team:

Executive Creative Director: Elizabeth Bawol
Executive Video Producers: Tanya Selveratnam, Julie Zuckerbrod, Lauren Garcimonde-Fisher, Ellen Weissfeld
Senior Editorial Direction: Ylonda Gault
Chief Brand Officer: Dawn Laguens
Creative / Artist Partner: Tanya Selveratnam

Interactive design: Firebelly Creative

Produced: Naming, Branding, Brand Identity, Web Design, Social Media, Video, Motion Design, Campaign Collateral